ARCHYI. team has been working continuously and tirelessly since the end of last year to bring to life our new inspirations and concepts. The brand has come a long way in its first year, but we still felt like we were not communicating authentically the essence of our products and work… So, for debuting our new brand approach – and show the general public that ARCHYI is simply a brand inspired by nature and moved by the passion of creating solutions that genuinely improve communication, making it flow – the team has chosen the iconic Frankfurt tradeshow.